How Planning Your Website Can Get You Your Hearts Desire
Usually, we get so caught up in features, that we forget what’s really important.
This simple checklist was created to keep you on track, and address what’s important to help your site connect beautifully with your visitors, and lead to sales. After all, it’s YOU they need!
Let’s get started!
What do you want people to do?
⎕ Give you a call
⎕ Make a booking
⎕ Join your database
⎕ Add a comment to your blog
Why are people coming to your website?
⎕ Because they met you at a network and want to know more?
⎕ The discovered you on Google when they were searching online?
⎕ They heard or read about a service you offer and are looking for it?
⎕ The saw an interesting post on Facebook, and want more details
How’s your on page S.E.O?
⎕ I’m adding content to my website regularly (blogging is perfect for this)
⎕ I know what keywords to use and where to use them
⎕ My page relevant keywords are in my headlines, subheadings and text
⎕ My images are labelled
My Keep-it-Simple Website Checklist
⎕ My home page is easy to navigate
⎕ I have a primary call to action on the home page, and a secondary one
⎕ Visitors can find what they want in a click or two
⎕ My content to landing pages where sales can be made
⎕ I’m capturing subscribers with an enticing offer and an signup box
⎕ I have a headline and sub heading that appeals to my target reader
⎕ My content talks about what’s in it for them
⎕ The pages are enhanced with low resolution images that are labelled
⎕ I’m easy to contact by phone and email
⎕ I’m building my tribe on social media and bringing them back to my website
⎕ I know how people are accessing my site and what they are searching for
You can also download the checklist here so that you can do your very own website appraisal.